One of those things every author needs to learn to do at some point or other is give what’s called an “elevator pitch.” Most elevator pitches aren’t actually given in elevators. They’re given at networking events, in bookstores, to friends and family, during Twitter contests, and basically whenever anybody asks “so what is your book about?” Usually the person you’re speaking to won’t be waiting for the doors to open so they can escape, but the ability to quickly spark someone’s interest in your story is invaluable.